Go Native

Fulham Road SW6

Redevelopment of 23 apartments for Go Native starting with a feasibility study: a useful assessment of fabric, space, cost plan and market value to establish a realistic direction and level of investment for the project.

Built over shops on Fulham Road the entire site has been stripped-out, services renewed and spaces re-planned to ease circulation and maximise space and light. Widened corridors, new lighting and signage take guests easily from the street to their front door, where common factors are a strong neutral base of natural finish, streamlined kitchens, neat shower rooms and built-in wardrobes; beyond this the individual character of apartments remains with different sometimes open-plan layouts and an easygoing mix of furniture and art. As at America Square the aim is super comfy home-stay not formal hotel, and re-landscaped courtyards, previously unloved and underused, add not just outside space but a relaxed feel of familiar back garden.

 

Project team

Design Utility / Project Management Grove Millican / Construction Cura / Furniture Dodds&Shute / Art Project Art, GAS 

Fulham Road Apartments open plan
Fulham Road Apartments wardrobes
Fulham Road Apartments living skylight 3
Fulham Road Apartments corridor light detail
Fulham Road Apartments Nor11 table
Fulham Road Apartments courtyard detail
Fulham Road Apartments kitchen detail
Fulham Road Apartments dining table
Fulham Road Apartments kitchen graphic print
Fulham Road Apartments blue Case sofa
Fulham Road Apartments en suite
Fulham Road Apartments corridor
Fulham Road Apartments courtyard screen
Fulham Road interior